Just Say Yes, And…

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Last week I gave a speech about improvisation and how the elements of this art form can be applied to other parts of your life, leading to better health, greater wealth, and stronger relationships.

Among the things I discussed is improv’s most fundamental concept, that of “Yes, and” – accepting your scene partner’s idea and building upon it – and how this idea can be applied to one’s work life.

There is an improv game called Conducted Story. We get a title from the audience; then the conductor points to someone who starts the story, then someone who continues, etc. You want to progress the story and have it make sense. Yes, and.

As the head of the licensing department at Rhino Entertainment, I often did conducted stories in staff meetings. Not literally, but as music sales slipped, we looked for new ways to increase revenue. “We could license to other media besides CDs” “such as greetings cards” “which Hallmark would sell and pay us a royalty” “and we can suggest licensable songs for each holiday” “and expand that into other things sold at Hallmark shops, such as gift boxes and Christmas tree ornaments.” Despite CD sales plummeting during the second half of the last decade, my licensing department’s revenue rose each year.

For those of us who have struggled with shyness, performing improv, even in a classroom setting, increases self-confidence. It worked for me. I used to be shy. Incredibly shy. Painfully shy. Music was my best friend. While other kids were doing Little League, I’d be home listening to my Four Seasons records. I went to therapist after therapist, but they didn’t help me get over my shyness.

Once people got to know me they would tell me “You know you’re very funny.” That gave me an idea. I’ll overcome my shyness by becoming a stand-up comedian. I’ll stand in front of strangers and express my thoughts and feelings, and they’ll have to listen, as I have a mic and a spotlight.

For me, the stand-up helped. I wrote out my sets and memorized them, word for word. I got laughs and more gigs, but was still shyer than I wished. A fellow comedian suggested I take an improv class.

Studying improv gave me the courage to get on stage with topic bullet points memorized, but not each word. It freed me and took my stand-up to another level. An agent liked my set and represented me. I got more bookings and made a little money.

Mind you, my goal was not to become a famous stand-up comic. It was to gain self-confidence. Within five years of starting improv, I went from this shy music geek making a meager salary to a Vice President at a major record company, Warner Music Group, where I made a six-figure salary and negotiated complex deals with artists and attorneys.

Over the course of my music biz career I’ve met many of my favorite all-time artists, including Prince, Tina Weymouth and Chris Franz of Tom Tom Club and Talking Heads, Art Garfunkel, Jack White, Kate Bush, Smokey Robinson, Tina Turner, Donna Summer, Rufus Wainwright, Boy George, Joan Jett, Frankie Valli and Chaka Khan.

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Today’s playlist is in honor of one of those, Frankie Valli, who celebrates his 80th birthday today.

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