In the early 1990s a demo of a song written by four men circulated through Warner Bros. Records. Though people at the label appreciated the song’s chorus, nobody wanted to record it.
Thinking that with some work the song may be good for Cher, whose last top ten pop hit was 1989’s “Just Like Jesse James,” Warner sent the demo to London’s Metro Studio, where two additional songwriters took a stab at improving the composition. Producers Mark Taylor and Brian Rawling created a dance track for the revised song, which they presented to Cher. She liked it.
She recorded the song. She and her producers played with a new technology called Auto-Tune, which added a robotic sound effect to her voice. When Warner heard that, they asked that it be removed, but Cher was adamant it stay.
In October of 1998, more than a half-decade after the composition’s original incarnation, Warner released Cher’s recording of “Believe.” On March 13, 1999, the song, the first pop tune to feature Auto-Tune, became Cher’s fifth #1 single in the United States, making her, then age 52, the oldest woman to top the US charts. It was her first #1 single since “Dark Lady” in 1974, the longest span ever between #1 records. It was the biggest-selling single stateside of 1999.
The record hit #1 in the UK, where it became the best-selling single of all-time by a female artist. It also topped the charts in Germany, Canada, The Netherlands, Australia, France, Sweden, Italy, Spain, Belgium, Norway, Denmark, Switzerland, New Zealand and Ireland.
Friday is dance day at Tunes du Jour. We kick off this week’s party with Cher’s “Believe.” Have a superb weekend!
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